Case Studies

Emerald Black

Social Media

Emerald Black is a sustainable fashion brand born in Brooklyn, New York that is changing the way we wear tank tops.

The Challenge

Sustainable fashion brand Emerald Black needed help connecting with their #following on social media.

Sleek and simplistic brand visuals will correlate with brand tone and voice
Daily posts with highlights for each design to showcase a different personality that can vibe
Identify key #hashtags that engage with target audience

The Approach

SOCIAL MEDIA

Fashion startup Emerald Black wanted to launch their organic social media efforts, but the owner of the brand new fashion - not social. She enlisted the help of Ignite Marketing Solutions to put together the perfect social media strategy and the execute on her behalf.

We took a deep dive into the brand tone and voice to identify what types of visuals and hashtags the target audience would most likely engage with. We focused around sleek and sophistication - qualities of those individuals that dress to impress and brunch every Sunday. This direction drove enormous engagement with Emerald Black, who ended up selling out of their online inventory 1 week after the launch of Ignite's strategy. It also resulted in 120% MoM growth and a highlight on Vogue.com!